Founder / CEO
Farzad Vahid is a seasoned veteran in the IT channel with over 20 years of experience. He has held various positions with ROHM Electronics, Solectron Corp., Advanced MP, and most notably Arbitech LLC in Orange County where he has earned top salesperson recognition in each of his nine years with the company. In 2012, Farzad founded Fornida with the intention of bringing a full serviced supply chain solution distributor to the technology channel. Farzad holds a Bachelor’s of Science in Electrical Engineering from the University of Tennessee, Knoxville. He lives in Dallas, TX with his wife and son.
Fariborz “Bo” Vahid is a 30-year veteran of the electronics industry with expertise in operations and supply chain development. Bo began his career with ROHM Corporation in 1971, working as a Material and Production Control Manager with a focus on the burgeoning electronics market in Iran. In 1982, Bo moved to the United States, continuing his tenure with ROHM Electronics as VP of Operations until he retired in 2007. In 2014, Bo joined the Fornida team as Cheif Financial Officer with a focus on positioning the company as a Tier 1 distributor in the independent space. Bo holds an MBA degree from Chapman University. He lives in Dallas, TX.
Sales Director of Americas
David Rayburn is a sales and business development executive with over 20 years experience in B2B sales and finance. His expertise in business consulting, finance, and supply chain optimization have led to a successful career supporting companies from start-ups to Fortune 500 corporations. In 2012, David formed Rayburn Consulting to deliver marketing, financial, and sales expertise to vertical markets in the technology sector. In 2013 he joined Fornida as the Sales Director and continues to grow their business exponentially by forming key relationships with OEMs and CMs throughout the world. David holds a degree in Environmental Science from the University of California Santa Barbara. He lives in Oceanside, CA with his wife and two children.
Director of Purchasing
Sean Vahid is an accomplished supply chain professional with over 15 years of experience in the electronics market. He is widely recognized throughout the independent channel for his expertise in global supply chain management, commodity sourcing, and negotiation strategies. Beginning his career with Advanced MP in 1999, Sean worked his way up from a position in the warehouse receiving a number of promotions until gaining a role as Global Purchasing Manager. In this position, Sean coordinated and monitored domestic and international purchases totaling a monthly average of $6M. Since joining Fornida in 2013 as Director of Purchasing, Sean has played a fundamental role in managing international vendor relationships, defining company procurement strategies, and improving profitability through spending analysis. He lives in Orange County, CA.
Rory Gallagher is an entrepreneur and technology professional with considerable experience and success in independent market sales and distribution. After graduating Summa Cum Laude from the University of Southern California in 2009, Rory was a Business Development Manager at Arbitech LLC, an Orange County based distributor of datacenter goods. In his three years there, Rory generated more revenue through business development efforts than any other salesperson. Rory became a Managing Partner at Fornida immediately after inception in 2012. He is responsible for the design and growth of the company’s sales funnel and also created Fornida’s operational structure. Rory lives in the San Francisco Bay Area with his wife.
Director of Inside Sales
Leslie Waller was born and raised in New Jersey, with a legal education background and 10 years of experience in the IT channel. She has held a variety of positions from Inside Sales support, Account Management, Logistics, customer service, and team leadership. In 2016, she joined Fornida, LLC as Director of Inside Sales and continues to be an integral part of the company growth.
Leslie recently relocated to Frisco, TX with her family of 2 humans and 1 feline.
Jennie Palazzi is an ambitious and experienced Account Executive with vast experience in IT sales. After receiving her Master’s Degree in Social Work and Business from the University of Southern California, she was determined to utilize her knowledge as a consultative salesperson. She is highly skilled in client relations and business development, with a proven track record of being a top sales representative. Jennie lives in the Orange County area with her dog, Moe.
Mark Lamping is a driven sales professional in the IT industry. Upon receiving his Business Administration Bachelor’s degree from the University of Texas at Dallas, Mark established a track record of success with small-medium sized, and enterprise businesses alike at Hewlett Packard Enterprise for 2 years as an Account Manager. During that time, he consistently earned top ranks in sales performance by understanding his customer’s core needs and building relationships that provide value. In 2017 he joined Fornida LLC as an Account Executive. Mark lives in Dallas, TX.
Sales Director of APAC
Jack Jang is a hard working technology professional with over 13 years of experience in semiconductor trading and related solution areas such as sales, purchasing, and supply chain growth. Jack’s work experience includes nine years as a Purchasing Agent with Smith & Associates, a global leader in the distribution of electronic commodities and components. Additionally, Jack spent two years with Novatech International LLC as a Sales Executive in charge of managing customer relationships in the Asian market. In 2013 Jack joined Fornida as Sales Director, with a focus on building customer relationships in Korea, Japan, Taiwan, Malaysia, China, and other Asian territories. Jack lives in Korea with his wife and manages Fornida’s office in Gyeonggi-Do.
CMO/Chief Mood Officer
Maverick is a pioneer in building corporate culture. He is the reason why many of the Fortune 500 companies you see every day no longer work in segmented workspaces. Maverick does not believe in offices, instead he works alongside other employees and makes sure to have direct contact with them on a daily basis. His ancestry has a long tradition of bringing people together – it is widely known that his great great great grandfather was responsible for teaching Native Americans the ritual of “rainmaking”. Now that torch is carried by Maverick, as he teaches this generation, how to become “rainmakers” at Fornida. He lives with his family in Dallas, TX.